Print Services at Rollins, for WPRK

WPRK Banner: The front door of The Mills Building

It is much easier and more convenient to utilize Rollins Print Services for any promotional printed materials needed for WPRK. Example: The 4x8 foot vinyl banner above, which cost about $100 and was printed and hung within 3 days. Rollins Print Services can also print out 12x18 inch posters for a very reasonable price, compared to local print companies. When interested in having high quality printed posters for promoting WPRK and events, use this service.

The best reason for using RPS is the fact that you do not have to pay out of your pocket. As long as it is for WPRK, and not for your own personal project, they will charge it to WPRK's budget code, which comes out of the operational budget. Just be sure to have the receipt and/or invoice sent to the WPRK business department for filing. 

Other options for printing using RPS:

Large banners, vinyl or paper. (large paper banners can be printed for free in OSIL)

Posters

Brochures, or program booklets. (Keep it 4 pages with minimal color and it will be cheap)

Badges and pamflets

Reasons to not use Rollins Print Services:

Printing post card flyers. There are print shops in town that will print 5000 double sided colore for $150. RPS will charge $500. Big difference.

Rollins Print Services:

 407.646.1513, or EXT 1513

http://www.rollins.edu/printservices

WPRK Promotional Merchandise

T-shirts, stickers, sunglasses, magnets, coffee mugs, posters, and anything else that can be handed out to community listeners to remind them of WPRK is considered promotional merchandise. WPRK should design/produce and order promotional merchandise multiple times a year. To keep it simple and exciting it might be best to plan for the beginning of each semester. Example: In the fall, order 15 dozen t shirts and 1000 stickers, 500 stickers, and 250 magnets, and make it a point to hand them all out. A portion to students, a portion to WPRK DJ's and a majority in to the community, preferably to listeners. The more people are reminded about WPRK with these materials, the more likely they will tune in. These are necessities to have during promotional events such as concerts or DJ'ing events in the community.

There needs to be a portion of the WPRK operational budget set for this. $2,000 a year would suffice. this means that the person in charge of this will have to communicate with station management and business director to accomplish this. Make it happen. Give away materials for free, sell it at events, and get it to the point where it can be sold online on WPRK's website.

Local Merchandise Companies:

Enemy Ink:
407.788.PUNK
http://www.enemyink.com
Contact: Brad

Enemy Ink is a local print shop that specializes in T-shirts, but also handles different types of materials such and stickers and magnets. It might not be a bad idea to explor different options for stickers and such, but for designing and t-shirts there is no one better than  Enemy. They've also printed tshirts for WPRK many times in the past so they have old designs that can be used again. Enemy has also been known to trade for underwriting and percentage, which is great for WPRK. They had also printed live at the WPRK 60th Anniversary concert, and designed and sold the official anniversary tshirt at the concert. They are a great local resource to use and Brad the owner is a big fan of WPRK. He also plays in a kick ass band called "the Attack.

Social Media Promotions with WPRK

WPRK has a very strong presence in the social media/web game, specifically Facebook, which is linked to Twitter, and more recently Instagram. It's important for WPRK's social media sites to be managed in a professional way and used to promote and communicate with the community in many positive ways.

Ideas for utilizing WPRK social media effectively:
1. Having different department personnel as admins for these social sites and keeping their focus on posting relevant issues to their position. I.E., Rollins P.R. for WPRK should post about important Rollins Community events. (Jane Goodall, Pat Metheny, Paul Simon appearances, Annie Russell Theatre, etc. Not ice cream socials and fraternity life )

Example of Rollins Community to promote for Rollins P.R. and Rollins Events Coordinators:
WPRK Events
Annie Russell Theatre
Winter Park Institute
Rollins Music Department
Cornell Fine Arts Museum

Example of Orlando Community to promote for Community P.R. and Promotions Assistant:

Local concert venues
Local art museums and art shows
Local theaters for film and plays

2. Promoting community events, arts and entertainment including: concerts, art shows, theater plays, film festivals, general activities in the community that could use the promotional help. Having an unbiased opinion, but still promoting events that are relevant to WPRK, but maybe not so much for a commercial radio station that is being paid for it.

3. Hosting prize/ticket giveaways. This gains WPRK a lot of attention in the community. People will look out for posts about ticket giveaways which also remind them about WPRK on air programming.
Example: We're giving away a pair of tickets to see "Insert name and venue" today on WPRK 91.5 at 2pm, and also on Facebook at 3pm. Be sure to tune in for your chance to win!

4. Staff Communication. The below Facebook page is an effective way to communicate with the WPRK staff members who are on FB. It is administered by station management and needs to be passed on after their time is up at WPRK. WPRK Directors Facebook group: http://www.facebook.com/groups/175266939175984/

5. Be creative. Promote WPRK in a positive way, promote new music, promote the community, and support local business and community efforts.

WPRK Presents: A promotions media deal

 

WPRK Presents: Bon Iver at Hard Rock Live

WPRK has just been approved the presenting rights as a media outlet for the Bon Iver show at Hard Rock Live (HRL) on June 5th, 2012. This deal is for the co-promoter and financial partners Hard Rock Live and Foundation Presents, who invest in the appearance/performance of Bon Iver, have chosen to use WPRK as an official media outlet to "present the show". This basically means that WPRK will air underwriting ("on air" advertisements), give away tickets on air and through social media, print and distribute artwork and promotional materials, and manage social media for the event. Below is a copy of the proposal submitted to HRL for the media deal, and contact information for WPRK to continue presenting events like this, which raises money for WPRK through underwriting.

Further, it is also possible toinclude all campus media at Rollins

Hard Rock Live Orlando

Jeff Jones

Director of Promotions

jeff_jones@hardrock.com

407.351.5483