Social Media Promotions with WPRK

WPRK has a very strong presence in the social media/web game, specifically Facebook, which is linked to Twitter, and more recently Instagram. It's important for WPRK's social media sites to be managed in a professional way and used to promote and communicate with the community in many positive ways.

Ideas for utilizing WPRK social media effectively:
1. Having different department personnel as admins for these social sites and keeping their focus on posting relevant issues to their position. I.E., Rollins P.R. for WPRK should post about important Rollins Community events. (Jane Goodall, Pat Metheny, Paul Simon appearances, Annie Russell Theatre, etc. Not ice cream socials and fraternity life )

Example of Rollins Community to promote for Rollins P.R. and Rollins Events Coordinators:
WPRK Events
Annie Russell Theatre
Winter Park Institute
Rollins Music Department
Cornell Fine Arts Museum

Example of Orlando Community to promote for Community P.R. and Promotions Assistant:

Local concert venues
Local art museums and art shows
Local theaters for film and plays

2. Promoting community events, arts and entertainment including: concerts, art shows, theater plays, film festivals, general activities in the community that could use the promotional help. Having an unbiased opinion, but still promoting events that are relevant to WPRK, but maybe not so much for a commercial radio station that is being paid for it.

3. Hosting prize/ticket giveaways. This gains WPRK a lot of attention in the community. People will look out for posts about ticket giveaways which also remind them about WPRK on air programming.
Example: We're giving away a pair of tickets to see "Insert name and venue" today on WPRK 91.5 at 2pm, and also on Facebook at 3pm. Be sure to tune in for your chance to win!

4. Staff Communication. The below Facebook page is an effective way to communicate with the WPRK staff members who are on FB. It is administered by station management and needs to be passed on after their time is up at WPRK. WPRK Directors Facebook group: http://www.facebook.com/groups/175266939175984/

5. Be creative. Promote WPRK in a positive way, promote new music, promote the community, and support local business and community efforts.