WPRK Promotional Merchandise

T-shirts, stickers, sunglasses, magnets, coffee mugs, posters, and anything else that can be handed out to community listeners to remind them of WPRK is considered promotional merchandise. WPRK should design/produce and order promotional merchandise multiple times a year. To keep it simple and exciting it might be best to plan for the beginning of each semester. Example: In the fall, order 15 dozen t shirts and 1000 stickers, 500 stickers, and 250 magnets, and make it a point to hand them all out. A portion to students, a portion to WPRK DJ's and a majority in to the community, preferably to listeners. The more people are reminded about WPRK with these materials, the more likely they will tune in. These are necessities to have during promotional events such as concerts or DJ'ing events in the community.

There needs to be a portion of the WPRK operational budget set for this. $2,000 a year would suffice. this means that the person in charge of this will have to communicate with station management and business director to accomplish this. Make it happen. Give away materials for free, sell it at events, and get it to the point where it can be sold online on WPRK's website.

Local Merchandise Companies:

Enemy Ink:
407.788.PUNK
http://www.enemyink.com
Contact: Brad

Enemy Ink is a local print shop that specializes in T-shirts, but also handles different types of materials such and stickers and magnets. It might not be a bad idea to explor different options for stickers and such, but for designing and t-shirts there is no one better than  Enemy. They've also printed tshirts for WPRK many times in the past so they have old designs that can be used again. Enemy has also been known to trade for underwriting and percentage, which is great for WPRK. They had also printed live at the WPRK 60th Anniversary concert, and designed and sold the official anniversary tshirt at the concert. They are a great local resource to use and Brad the owner is a big fan of WPRK. He also plays in a kick ass band called "the Attack.